Brand Story - Swee Heng Bakery

Company Profile

Swee Heng Bakery, the pioneer brand of the Swee Heng Group, had the first store launched at Jurong Estate in 1989. With over three decades of baking excellence, we’ve grown to become a beloved household name, with over 35 outlets spread across Singapore.

Established with a commitment to quality and affordability, Swee Heng Bakery continues to delight customers with a wide array of freshly baked goods. Our journey began with a passion for baking, and today, we continue to uphold that tradition, using only the finest ingredients to bring joy to communities islandwide.

Vision

Bakery of People, Bread for Life.

Bakery of People

We are passionate about making Swee Heng Bakery the first thing that comes to mind when customers are looking for bread/cakes. We bake for every household, every day.

Bread for Life

We will journey with all customers in every season of their lives.

Mission

We are the leading Halal Bakery chain in Singapore, committed to provide the community with fresh, creative and quality baked products with excellence value and customer service.