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Company Profile
Swee Heng Bakery, the pioneer brand of the Swee Heng Group, had the first store launched at Jurong Estate in 1989. With over three decades of baking excellence, we’ve grown to become a beloved household name, with over 35 outlets spread across Singapore.
Established with a commitment to quality and affordability, Swee Heng Bakery continues to delight customers with a wide array of freshly baked goods. Our journey began with a passion for baking, and today, we continue to uphold that tradition, using only the finest ingredients to bring joy to communities islandwide.
Vision
Bakery of People, Bread for Life.
Bakery of People
We are passionate about making Swee Heng Bakery the first thing that comes to mind when customers are looking for bread/cakes. We bake for every household, every day.
Bread for Life
We will journey with all customers in every season of their lives.
Mission
We are the leading Halal Bakery chain in Singapore, committed to provide the community with fresh, creative and quality baked products with excellence value and customer service.
Milestone
1989
Swee Heng Bakery
was founded
1st outlet was opened
at Jurong Estate
2004
1st Central Kitchen
was opened at
24 Senoko Crescent
2010
Halal Certificate
obtained to serve
all communities
2014
Swee Heng 1989 Classic
1st outlet was
opened at West Mall
2017
Swee Heng building
was opened at
16 Senoko Avenue
2017
Swee Heng Bakery Café
was opened
2019
60 Swee Heng outlets
were opened islandwide
2020
Crolo
1st outlet was opened
at North Point City
2023
San.Wich
1st outlet was opened at
Lot One Shopping Mall
2023
Bae.Gal
1st outlet was opened
at Century Square
2026
2nd Central Kitchen
opening soon…
